Reebok Fitness is a next-generation digital fitness and wellbeing platform, developed and operated in-house under exclusive licence from one of the world’s most iconic fitness brands. Building on its heritage as TV.FIT and later TruConnect, it has been purpose-built for the modern consumer, delivering a fully integrated experience across physical, mental and nutritional wellbeing. The platform is accessible anytime, anywhere, and adaptable to all fitness levels.

The app brings together expert-led workouts, GPS-enabled training, guided mindfulness and personalised nutrition tools in a seamless, user-centric environment. Interactive challenges and a global community provide accountability, engagement and motivation, supporting long-term user retention.

With an expanding consumer base, Reebok Fitness is scaling worldwide through strategic partnerships and corporate wellness integrations. Its brand strength, platform quality and market reach position it as a key growth driver within the group’s portfolio.

Reebok Fitness exemplifies our approach to building high-impact, commercially scalable digital platforms. By combining product excellence with brand-led market entry, it is already delivering measurable results and is well-placed to capture long-term growth opportunities in the global wellness economy.