Management – The Original Fit Factory

David Weir

With over 25 years of experience in the global health and wellness industry.
Recognised for his ability to scale businesses, build high-performing teams and drive innovation within the health and wellness space.
Proven track record of business development, franchising and strategic growth across multiple successful ventures.
Previous Senior Director with 10+ years dedicated to Energie Group, playing a key role in its expansion as the UK’s fastest-growing fitness franchise.
Well-experienced Advisor to leading wellness organisations worldwide.
Co-founded The Original Fit Factory, currently leading the vision, strategic direction and global expansion of the group.

Alan Peyton

30 year career with significant commercial, transformation and leadership experience, across strategic and operational accountabilities.
Senior roles in companies such as Mars Inc, Three Mobile (CK Hutchison Holdings Ltd) and CPM (Omnicom Group Inc).
Holds an honours business degree (UCD) and an MBA (Henley College).

Pierre Van Niekerk

In excess of 15 years experience in the finance industry and an employment history spanning across South Africa, the United States, and United Kingdom.
Chartered accountant with wealth of financial acumen, consistently delivering excellence in financial strategies and management.
From the seamless management to M&A to confidently navigating the challenging capital markets, Pierre is experienced in propelling high-growth companies international finance and high-growth entities.

Michael Borden

Mike Borden is an accomplished entrepreneur, philanthropist, and father.
In 1999, Borden and his brother co-founded the data telecommunications company Switch. Borden served as the President and COO of Switch for 11 years. The company had a market value of over $1 billion when he left.
Borden has helped raise tens of millions of dollars for local non-profits and personally donated more than ten million dollars to numerous charities in Las Vegas and across the country.

Jonathan Miller

Senior Advisor for Advancit Capital. Ex-Chief Digital Officer & Chairman & CEO Digital Media Group for News Corporation.
Prior to this, he was Chairman & CEO of AOL, hitting record annual profit growth whilst also leading AOL’s investment in Kayak, which was sold to Priceline.
Serving on several boards, including Interpublic Group & TripAdvisor.

James Wildish

- Over 15 years of experience building and scaling digital platforms at the intersection of health, wellness, and technology.
- Launched his first company at 16, earning national media attention in the UK and a strategic partnership with Yahoo!, and has since led multiple technology ventures from concept to market.
- Founder of ELF, a corporate wellness platform acquired by The Original Fit Factory in 2021.
- As CTO of The Original Fit Factory, drives digital innovation across the group, including the Reebok Fitness App and Reebok Smart Ring, and created the original concept for BiotrackOS. His work has played a key role in positioning the group as a leader in digital health and wellness solutions.
- A creative problem-solver who connects health, wellness, and technology to deliver impactful global products, while advising organisations on technology-driven healthcare innovation, from AI and data management to preventative care solutions.

Catherine Chalmers

20 years of experience in the health, nutrition, and wellness industry.
Holds an MA in Psychology and a BSc in Health Science and Nutrition.
Qualified gym instructor; opened and managed the UK’s first dedicated children’s fitness facility for 5 years, building partnerships with local authorities and NHS services. Later worked with a national fitness group, supporting youth facility franchisees across the UK both operationally and strategically.
Played an instrumental role in the creation and global development of the Reebok Fitness App and Reebok Smart Ring.
A dedicated Chief Wellness Officer passionate about fostering holistic well-being across organizations. With a strong background in health promotion, employee engagement, and strategic wellness initiatives, Catherine combines data-driven insights with compassionate leadership to design workplace programs that support physical, mental, and emotional health, driving both individual fulfillment and organizational success through healthier, more resilient workplaces.

Cedric Betis

Senior executive specialist with over 20 years in wellness, sport, and fitness.
Current member of the Dubai Future Council on Health & Wellness as well as Wellness Advisor at the Dubai Future Foundation, Expo2020 Dubai, and Majid Al Futtaim Group.
Former Chairman of the Wellness Committee at Dubai Holding.

Gareth Smyth

25 years’ experience, masters educated (Trinity BBS, MA), worked Internationally, performing at C-Suite level in Senior Leadership positions (Chief Commercial Officer, Managing Director, General Manager) in both corporate bluechip (Mars Inc, Nielsen, GSK PLC & Suntory Holdings) & portfolio advisory positions across multiple industries (Consumer Packaged Goods, SaaS, Management Consulting services, Consumer Healthcare & Wellness).
Delivering in B2C & B2B environments, operating through various corporate structures PLC, VC-backed & family-owned businesses at varying stages in their business life cycles including start-up, turnarounds, divestment & integrations
Experience in General Management, Commercial, Sales, Marketing, Revenue Growth Management, Building & Developing High Performance Teams, Divestment, integration & synergy optimisation