David Weir
Chief Executive Officer / Founder
- 20 years of international marketing and business development in the health and wellness industry.
- Played a major role in the creation of health clubs which were sold in 2015.
- The creator and vision behind the Original Fit Factory Global concept and he advises wellness businesses globally on marketing and strategic development.
Jonathan Miller
Chairman
- Senior Advisor for Advancit Capital. Ex-Chief Digital Officer & Chairman & CEO Digital Media Group for News Corporation.
- Before this, he was Chairman & CEO of AOL, hitting record annual profit growth whilst also leading AOL’s investment in Kayak which was sold to Priceline.
- He serves on several boards including Interpublic Group 7 TripAdvisor.
Catherine Chalmers
President / Co Founder
- 20 years of experience in the health, nutrition, and wellness industry, and has an MA in Psychology and a BSc in Health Science and Nutrition.
- A qualified gym instructor and opened and ran the first dedicated fitness facility for children in the UK for 5 years, building links with local authorities and NHS provision for children.
- Subsequently worked for a national fitness group, supporting youth facility franchisees UK-wide both practically and strategically.
- Instrumental in the creation and development of the Reebok Fitness app across all global app platforms.
Alan Peyton
Chief Operating Officer
- 25-year senior career across several leading companies. Alan brings significant operations, transformation, and leadership experience to the organization.
- Held senior roles in companies such as Mars Inc, Juul Labs Inc. Three Mobile (CK Hutchison Holdings Ltd), and CPM (Omnicom Group Inc).
- Worked in partnership with Microsoft, Disney, GSK, Diageo, and HP, providing professional sales and operations services.
- He holds an honors business degree (UCD) and an MBA (Henley College) and has recently completed an Advanced Diploma in Personal Leadership & Executive Coaching.
Pierre Van Niekerk
Chief Financial Officer
- With a surplus of 15 years’ experience in the finance industry and an employment history spanning across South Africa, the United States and United Kingdom.
- Chartered accountant with wealth of financial acumen, consistently delivering excellence in financial strategies and management.
- From the seamless management to M&A to confidently navigating the challenging capital markets, Pierre is experienced in propelling high-growth companies international finance and high-growth entities.
Gareth Smyth
Chief Commerical Officer
- 25 years’ experience, masters educated (Trinity BBS, MA), worked Internationally, performing at C-Suite level in Senior Leadership positions (Chief Commercial Officer, Managing Director, General Manager) in both corporate bluechip (Mars Inc, Nielsen, GSK PLC & Suntory Holdings) & portfolio advisory positions across multiple industries (Consumer Packaged Goods, SaaS, Management Consulting services, Consumer Healthcare & Wellness).
- Delivering in B2C & B2B environments, operating through various corporate structures PLC, VC-backed & family-owned businesses at varying stages in their business life cycles including start-up, turnarounds, divestment & integrations
- Experience in General Management, Commercial, Sales, Marketing, Revenue Growth Management, Building & Developing High Performance Teams, Divestment, integration & synergy optimisation
Cedric Betis
Managing Director – Intl. Operations
- Senior executive specialist with over 20 years in wellness, sport, and fitness.
- Current member of the Dubai Future Council on Health & Wellness as well as Wellness Advisor at the Dubai Future Foundation, Expo2020 Dubai, and Majid Al Futtaim Group.
- Former Chairman of the Wellness Committee at Dubai Holding.
Michael Borden
Strategic Advisor
- He is the co-founder of the boutique fitness franchise TruFusion.
- Co-founder and former CEO of the world’s most powerful data telecommunication company, Switch Communications.
- CEO of Sandbags, a patented sandbag manufacturer that earns over $5 million in revenue annually.